For those who are passionate about cosmetics and enhancing their appearance with various products, becoming a beauty blogger is a great outlet to share their opinions and advice on a convenient platform via the Internet. It’s easy to grow one’s audience with the right tone and style, while possibly making a career out of something that was once a hobby.
Knowing the Brands
A great beauty blogger must be an expert at his or her craft and be able to answer an array of questions asked by viewers. Beauty bloggers who have the advantage are the ones who understand why Nars’ Orgasm blush is a true classic used by make-up artists, along with knowing why Laura Mercier uses lighter cosmetics for sensitive skin, unlike Mac. This will form trust between the readers, allowing them to use the blog as their very own a beauty encyclopedia.
Readers respond most to bloggers who they feel is a close friend. They’ll continue to return to a blog if it’s someone they can relate to and get to know in the process of learning about the latest products. If the blogger is able to remain vulnerable and honest, their traffic will continue to increase as their popularity rises. Some of the most popular beauty bloggers, like Kandee Johnson and Cara Brook, are known for their relatable attitudes where they are honest about their imperfections and aren’t afraid to show themselves without make-up.
A Killer Style
Just as readers want to follow a blogger who is up with the latest beauty trends, they’ll also be more apt to read from someone that has a hip and trendy blog that is attractive to read. Avoiding clutter and high-res photos will help break up the text, while also making it easy to view the style and design of the site.
A Blogger Who is Also the Guinea Pig
Readers want to see the beauty blogger actually test out the products from the beauty store, and there’s no better way than through before and after photos or video tutorials. It’s crucial for the blogger to show their confidence by experimenting on themselves or other people, and by being the mirror for the readers when applying various mascaras, eyeliners, and bronzers. Readers will better understand what looks best and what products they should purchase with the help of the beauty blogger doing it for them.